Voltage 2010, First Avenue & a Seedy MPLS Society Adventure
April 18th, 2010
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by Empress Gina · Filed Under: Creative Artists · Music & Musicians

Friday, I got the bug to go to Voltage, the MNFashion Week kick-off at First Avenue. I had been thinking about it for weeks but held off on buying a ticket until the last minute. I hopped on Jazzy’s 10-speed and wound my way down to the train station – yes, it’s quite far – to add money to my Go Card so I could get around that night.
This exercise in not having a car and using only public transport sure has been interesting. I have a ZipCard too but so far everywhere I need to go I’ve taken the bus or train. I wonder, though how feasible this plan will be in the dead of winter. Of course, I am probably not the only one without a car in the Twin Cities so if other people can do it, so can I, I reason. Besides, it’s almost summer and winter is a long way away.

Biking down Lake St West is easier said than done. Minnesota laws may allow for a bike to take up a full lane of traffic but in practice, you’re likely to get run over. The cars whizzed by me as I teetered on the 10-speed, which I realized too late didn’t have handlebar breaks. The one gear is also a bit tight. The 10-speed thing is just “in theory if the bike was set-up to switch gears.”
I made it to the midtown station and back then headed down Lyndale to Treehouse records. Somehow, I’d manifested the tickets still being at the record shop. “Wow, usually First Avenue picks up the tickets much earlier,” the cashier says to me. There was a man right behind me who wanted the same thing – a single ticket to Voltage. Weird.
Jazzy, who runs the Twin Cities Radio and an apartment building in uptown, has been my saving grace in the cities so far. He offered a place to stay; lets me borrow his crazy bike and hands out sage advice on surviving here. He’s very clued in about the music scene, the best places to hang out and we can talk for hours about nothing in particular while he chain smokes. What more could a girl ask for in this adventure?

If I had my own apartment right away I’d miss out on the advice and the opportunity to crack jokes about Jazzy’s eating habits (he shops at the local ez-mart and I shop at The Wedge.)
I catch the 4 into town and enter the long line on 7th street where all the fashionistas are patiently waiting for the First Avenue doors to open. Since we’re fashionable, we’re also cold. The girls who stand behind me in short dresses and sandals are shivering to death while waxing lyrical about the perspective which allows such an evening to be possible – “At least it’s an early spring in Minnesota and it’s not 30 below right now as is usual for this time of year.” Yes, quite.
We finally enter First Avenue with the anticipation of school girls on an outing. I separate from my line mates and start scoping the venue to see what’s happening. The difference between tonight and all the other times I have been here is the long stage which has been erected in the middle of the dance floor replete with VIP section.

When a dude sporting a walky-talky came asking if any of us shivering folks were VIPs we joked in line. I told the girls next to me we’d be VIPs next year so we could avoid waiting in line. They laughed through chattering teeth but I think I am serious. I head over to the area of the club reserved for merchandise.
I see well-heeled folks perusing the racks of designs from the show. The idea of wearing these clothes is quite appealing. My seasonal position at Baby Gap allowed me to shop The Gap and Banana Republic at a significant discount, vastly improving my wardrobe but these racks are clearly many steps ahead of even those fashion statements. I pick-up a very odd bracelet and think – I know it’s cool, if I were someone else. After all, taste is personal as well as collective, right?

I have been reading L’Etoile Magazine blogs and Facebook posts for months. I am eagerly anticipating finding out who the people are behind the headlines. I particularly enjoy the LOL/OMG blog pages titled “Gossip from the Seedy Underbelly of the Twin Cities Social Media Circuit.” It’s hard to imagine that the Twin Cities has a seedy underbelly consisting of anyone in this room. It’s way too fashionable for one.
I wind my way over to stage left and locate myself at the foot of the long stage right next to the photogs. Little did I know that I would end up being able to take good photos from that angle (at least I think they are good). I was more concerned at the time with being able to see the bands clearly. Go figure.

As the house lights dimmed for the first band, “Blue Sky Blackout,” and I watched the VIPs take their seats, I was struck by how cool it was that I was actually in attendance. I’d dreamed about such things ever since I started realizing through my Facebook connects that Minneapolis had it going on in a way that made it clear to me that I just had to be there – all the time.
The highlights for me of this evening of song and fashion included the feisty songstress Mayda, the sweet fashions of Danielle Everine – at least one of her ensembles I covet and want to wear – and the sea of people all around, dressed in their own unique styles and representing the fun and eclectic nature of the Twin Cities social scene. I am in love with all of it.
Each of the designers and bands had something to offer and all were inspiring. Whether you agreed with their design sense or not, you couldn’t help but feel you’d be forever changed by the experience of knowing these folks had worked hard at taking inspiration into reality. I know the process – I published a book on the 31st of December. I knew I was in the midst of kindred spirits.

The Voltage Fashion after party at OM Restaurant was equally as thrilling. I found myself strangely ravenous at midnight after the show, and wolfed down some tasty morsels presented on the after hours menu. The beef kebabs were flavorful as were the French fries presented in a cone shaped basket with just a hint of spice. Bach Pham spun records on the first floor while Voltage attendees filtered in from the chilly night to drink cocktails, dance in the empty fountain and finish off Voltage 2010 with a bang.
The bouncers had trouble herding us diehards out of the fountain as we bumped and grinded to various tunes, some dancing with glasses of wine in hand sloshing about dangerously like a wind tossed boat. By the time I got to sleep at 3am, I felt like my initiation into the seedy underbelly of Twin Cities society was complete. Now will any of the photos I took from the base of the fashion stage qualify for entry into the LOL/OMG blog pages?














